Making Lookbooks

From the London Mystery tour I worked in a group to create a lookbook/trend forecast presentation for spring/summer 2017. 

I had never created a lookbook before and so I was really excited to get started. I also enjoy working in groups when it comes to these types of projects as it allows me to bounce off of other peoples ideas to come up with the best result. To begin the project we made a large brainstorm mapping out the types of running themes we found when we were researching around London. I think this was a really good was to begin as it allowed us to see what themes were important to each of us, and after a short while it became apparent that we were all interested in the idea of gender fluidity in clothing and that a lot of the styles that we saw in London were androgynous and we all enjoyed seeing that.

After coming up with our main theme we decided it would be good to do further research into various websites such as WGSN, The Trend Spotter and The Design Mine. WGSN was really good for researching the street style and catwalk looks from the both recent fashion weeks in New York and London. 

We thought about a name for our lookbook, and first came up with undefined, but wasn't happy with it so thought of a synonym 'Indistinct' and we all felt as though it fitted our theme a lot better.

After researching we assigned each person in our group to create 2 or 3 slides. each person had something different to focus on so that when we came together we would have slides that showed, accessories, fabric, pattern, colour, beauty and hair and styling.  I created a slide on accessories and  a slide on pattern. I was really happy with how they turned out. 

I really enjoyed creating my pages as I really like to create different layouts. When the group came together to share our pages it turned out that we had all used similar colours and they all worked really well together and it was just a matter of putting them in an order that was the most effective and flowed. 

In the end I think we had created a really good lookbook, that came across as being professional and clean. I really liked the minimalistic style we went for and I found that this allowed our themes and ideas to come through without having to tell the audience with words. I think we worked really well as a team and out of 16 groups we managed to come second place.