Initial Research - Smells like a Fashion Film

Upon receiving the brief for this project I became very apprehensive. I prefer working with still image, so knowing that I would have to create a fashion film, based on scent made me a little nervous. Said film was to be 45 seconds long. I decided I wanted to create a perfume ad as I prefer working in the marketing aspect of fashion promotion. 45 seconds seemed very long for a perfume ad, I would have felt more comfortable with the brief being 30 seconds but I was glad that it was challenging for me. I started looking into existing perfume adverts for referencing and inspiration. After a short while, and after receiving feedback, it became clear that I was more drawn to adverts that featured a fantasy idea, because of this I was told to look at 'A Tribute to Thierry Mugler' - Mathieu Cesar, which heavily inspired me to look into the perfume 'Alien' by Thierry Mugler. I think that although originally I wanted to have more of a personal influence, I decided that it would be better to have a more simple idea that I could really go into depth with when filming rather than a big detailed idea that will get lost in moving image. 

Looking at Alien existing adverts I decided that although I like them,, they were very different to what I think of when I think of an alien. When I think of the Alien perfume I think of the bottle, and I think that an advert should correlate with how the bottle looks and how it is packaged. The Alien bottle is purple of colour and a very angular, irregular shape. When I look at the bottle it reminds me of a typical alien. Purple or green, weirdly shaped and slightly frightening. However what I get from t he character created for the existing adverts is more of a greek goddess. This character is covered in gold shades that aren't featured in the ads. The ads do not feature the purple shades that the bottle is covered in. The character that they have now is much more Dior in my opinion than Thierry Mugler. I want to create a new character for the ads that much more relates to and reflects the perfume.